Paid Ads Site overview
Niche: Entertainment/music
Founded: The site was originally seeded in December 2020 with 12 articles. Then left it alone until July 2021, and have started publishing regularly since then.
Site Strategy: Attract organic search traffic with low competition informational content and monetize with display advertising. Currently set up with Ezoic network (set up in August 2021).
Site Content: Primary focus is on search terms and topics with low-to-no competition. There is still lots of product-related content, but not going after anything competitive (for now anyway).
Starting with a sub-niche within my overall niche and going deep on that to build topical authority and relevance.
Domain: Fresh domain (not aged/expired). Super broad name allowing many smaller ‘niches’ to be included and covered over time.
statistics
traffic and revenue breakdown
| Month | Articles Published | Words | Cumulative Words | Impressions | Page Views | Income | Ads Income | EPMV | Aff Income |
|---|---|---|---|---|---|---|---|---|---|
| December | 12 | 4,853 | 4,853 | 29 | 72 | $0.00 | 0.00 | 0.00 | 0.00 |
| January | 0 | 0 | 4,853 | 542 | 58 | $0.00 | 0.00 | 0.00 | 0.00 |
| February | 0 | 0 | 4,853 | 1,150 | 74 | $0.00 | 0.00 | 0.00 | 0.00 |
| March | 0 | 0 | 4,853 | 2,280 | 143 | $0.00 | 0.00 | 0.00 | 0.00 |
| April | 0 | 0 | 4,853 | 4,030 | 279 | $0.00 | 0.00 | 0.00 | 0.00 |
| May | 0 | 0 | 4,853 | 7,230 | 486 | $0.00 | 0.00 | 0.00 | 0.00 |
| June | 0 | 0 | 4,853 | 12,500 | 870 | $0.00 | 0.00 | 0.00 | 0.00 |
| July | 46 | 27,117 | 31,970 | 18,400 | 1,400 | $0.00 | 0.00 | 0.00 | 0.00 |
| August | 6 | 5,657 | 37,627 | 21,800 | 1,400 | $3.38 | 0.00 | 0.00 | 0.00 |
| September | 9 | 9,007 | 46,634 | 29,200 | 1,900 | $10.02 | 0.00 | 0.00 | 0.00 |
| October | 43 | 23,559 | 70,193 | 44,700 | 3,186 | $12.90 | 0.00 | 0.00 | 0.00 |
| November | 0 | 0 | 70,193 | 54,800 | 3,836 | $24.20 | 0.00 | 0.00 | 0.00 |
| December | 0 | 0 | 70,193 | 74,900 | 4,810 | $21.00 | 0.00 | 0.00 | 0.00 |
| January | 39 | 67,312 | 137,505 | 91,500 | 5,750 | $35.28 | 0.00 | 0.00 | 0.00 |
| February | 30 | 28,716 | 166,221 | 87,900 | 5,579 | $57.49 | 0.00 | 0.00 | 0.00 |
| March | 46 | 40,000 | 206,221 | 91,300 | 5,728 | $54.75 | 0.00 | 0.00 | 0.00 |
| April | 4 | 5,664 | 211,885 | 113,000 | 6,220 | $59.04 | 0.00 | 0.00 | 0.00 |
| May | 8 | 12,619 | 224,504 | 134,000 | 7,205 | $71.00 | 0.00 | 0.00 | 0.00 |
| June | 0 | 0 | 224,504 | 122,000 | 5,737 | $59.96 | 0.00 | 0.00 | 0.00 |
| July | 11 | 11,312 | 235,816 | 131,000 | 6,487 | $70.13 | 0.00 | 0.00 | 0.00 |
| August | 0 | 0 | 235,816 | 157,000 | 7,500 | $76.22 | 0.00 | 0.00 | 0.00 |
| September | 8 | 9,768 | 245,584 | 155,000 | 8,140 | $83.00 | 0.00 | 0.00 | 0.00 |
| October | 4 | 5,055 | 250,639 | 160,000 | 7,916 | $98.40 | 0.00 | 0.00 | 0.00 |
| November | 20 | 24,736 | 275,375 | 156,000 | 6,540 | $105.75 | 0.00 | 0.00 | 0.00 |
| December | 20 | 30,032 | 305,407 | 127,000 | 7,535 | $89.06 | 0.00 | 0.00 | 0.00 |
| January | 10 | 12,443 | 317,850 | 126,000 | 8,111 | $72.86 | 0.00 | 0.00 | 0.00 |
| February | 5 | 10,129 | 327,979 | 114,000 | 6,779 | $68.33 | 0.00 | 0.00 | 0.00 |
| March | 7 | 20,000 | 347,979 | 130,000 | 7,671 | $59.58 | 0.00 | 0.00 | 0.00 |
| April | 25 | 18,167 | 366,146 | 112,000 | 8,061 | $42.46 | 0.00 | 0.00 | 0.00 |
| May | 6 | 13,763 | 379,909 | 120,000 | 7,733 | $50.42 | 0.00 | 0.00 | 0.00 |
| June | 39 | 86,769 | 466,678 | 140,000 | 10,990 | $85.00 | 0.00 | 0.00 | 0.00 |
| July | 17 | 54,713 | 521,391 | 161,000 | 12,728 | $67.67 | 0.00 | 0.00 | 0.00 |
| August | 10 | 30,346 | 551,737 | 163,000 | 12,327 | $57.91 | 0.00 | 0.00 | 0.00 |
| September | 10 | 37,994 | 589,731 | 128,000 | 8,888 | $47.74 | 0.00 | 0.00 | 0.00 |
| October | 0 | 0 | 589,731 | 83,300 | 7,239 | $46.29 | 0.00 | 0.00 | 0.00 |
| November | 0 | 0 | 589,731 | 78,000 | 7,527 | $54.60 | 0.00 | 0.00 | 0.00 |
| December | 0 | 0 | 589,731 | 52,800 | 6,702 | $31.25 | 0.00 | 0.00 | 0.00 |
| January | 0 | 0 | 589,731 | 40,700 | 5,660 | $21.38 | 0.00 | 0.00 | 0.00 |
| February | 0 | 0 | 589,731 | 40,100 | 5,026 | $21.01 | 0.00 | 0.00 | 0.00 |
| March | 0 | 0 | 589,732 | 13,200 | 2,679 | $17.25 | 0.00 | 0.00 | 0.00 |
