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It seemed like the whole niche site builder community on X (Twitter) was awaiting the impact of this week’s Google Search algorithm update. Though I was not holding out much hope for any significant change, I was nonetheless still interested in the impact it may or may not have. As it turns out, it was … Read more

Throughout June, traffic trickled in at the new ‘non-existent’ level. New content production was low-to-zero while I planned and commenced actions supporting my new social traffic strategy. Analyzing traffic levels and ad revenue rates is a simple exercise as traffic is essentially zero, and ad rates seem relatively constant. The key focus, and most of … Read more

May was a month of planning and learning all about social media content. Not only is there a whole range of new platforms and technology interfaces to learn, but you have to learn how users interact with that platform, why they are there, and what kind of content will add to their experience and boost … Read more

It looks like the worst of the bleeding is over, when it comes to organic search traffic. It is at the point where there is very little traffic left for Google to divert somewhere else. There is no future in search traffic for this site, clearly, so Social Media traffic will have to become my … Read more

It is time to say goodbye to Google Organic Search traffic. The slow decline in traffic for this case study site seems to have concluded with a final almighty slap. I don’t know whether the site was impacted by some kind of overall sitewide classification or just that the last few queries that were generating … Read more

Looking at this month’s data, I’m not inclined to think that things are much ‘better’ – but they aren’t much worse than the previous month. Given the number of manual spam penalties I have seen being applied to many other publishers, I need to be thankful for that. The Ad Revenue index is marginally up, … Read more

Given historical trends I was expecting a traffic and EPMV decrease for January, and my expectations were, unfortunately, met. The positive I can take from this is that the reductions were consistent with industry trends, and not necessarily a sign of further declines in my site’s Google rankings. The negative is that the traffic continues … Read more

Just when I thought the decline in traffic to my site was slowing down, there was another percentage significant drop throughout December, and I don’t even need to zoom out to see it. It is clear as daylight. I’ve given up trying to stay up to date with what Google is doing and any updates … Read more

If I ignore the previous 6 months, and just compare this month to last month – things look like they have been relatively stable in terms of traffic and revenue. But when I zoom out to include the months prior to the infamous Helpful Content Update, I’m quickly reminded how far I have fallen. I’ve … Read more