affiliate site overview
Niche: Outdoors
Founded: Firstly article was published in June 2020, and I have been publishing reasonably regularly since then.
Affiliate Site Strategy: Attract organic search traffic with content and monetize via physical product commissions and display advertising. Connected to a variety of affiliate programs that look after a variety of retailers in this niche, plus one direct-to-brand deal.
Recently added display advertising using Ezoic (in August 2021). Not expecting huge returns on this, and have been very conservative with ad placement, but hoping it slowly grows into a nice additional income stream. This is more of a learning opportunity for me, as opposed to the core business model.
Site Content: A mixture of money (best xyz etc) and informational content. Currently have approximately 200 articles published. Have a few more keywords I want to cover, but once they are done will focus on overall authority building and ease off on the content creation.
Around 50 articles are ‘best xyz’ pages with supporting info articles linked using a ‘reverse silo’ structure. Plus a range of other general topical content.
Statistics
Traffic and revenue breakdown
| Month | Articles Published | Words | Cumulative Words | Impressions | Total Page Views | Income | Commission Factory | CF Clicks | Impact | Avant Link | Ezoic | EPMV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| June 2020 | 9 | 4,327 | 4,327 | 0 | 0 | $0.00 | 0.00 | 0 | 0.00 | 0.00 | 0.00 | 0.00 |
| July 2020 | 5 | 4,979 | 9,306 | 0 | 0 | $0.00 | 0.00 | 0 | 0.00 | 0.00 | 0.00 | 0.00 |
| August 2020 | 16 | 21,236 | 30,542 | 46 | 67 | $0.00 | 0.00 | 0 | 0.00 | 0.00 | 0.00 | 0.00 |
| September 2020 | 16 | 26,578 | 57,120 | 2900 | 490 | $0.00 | 0.00 | 0 | 0.00 | 0.00 | 0.00 | 0.00 |
| October 2020 | 6 | 7,353 | 64,473 | 10800 | 1,441 | $0.00 | 0.00 | 0 | 0.00 | 0.00 | 0.00 | 0.00 |
| November 2020 | 1 | 2,181 | 66,654 | 26200 | 2,898 | $0.00 | 0.00 | 51 | 0.00 | 0.00 | 0.00 | 0.00 |
| December 2020 | 0 | 0 | 66,654 | 41000 | 3,218 | $13.75 | 0.00 | 240 | 0.00 | 0.00 | 0.00 | 0.00 |
| January 2021 | 4 | 4,322 | 70,976 | 72600 | 5,507 | $309.07 | 0.00 | 797 | 0.00 | 0.00 | 0.00 | 0.00 |
| February 2021 | 0 | 0 | 70,976 | 83500 | 4,656 | $112.06 | 0.00 | 589 | 0.00 | 0.00 | 0.00 | 0.00 |
| March 2021 | 10 | 8,873 | 79,849 | 131000 | 7,768 | $416.85 | 0.00 | 1,070 | 0.00 | 0.00 | 0.00 | 0.00 |
| April 2021 | 0 | 0 | 79,849 | 134000 | 7,940 | $506.94 | 0.00 | 1,740 | 0.00 | 0.00 | 0.00 | 0.00 |
| May 2021 | 17 | 3,906 | 83,755 | 198000 | 8,504 | $856.26 | 0.00 | 1,960 | 0.00 | 0.00 | 0.00 | 0.00 |
| June 2021 | 18 | 41,464 | 125,219 | 214000 | 9,220 | $1,458.67 | 0.00 | 4,120 | 0.00 | 0.00 | 0.00 | 0.00 |
| July 2021 | 12 | 14,422 | 139,641 | 238000 | 10,642 | $1,168.56 | 0.00 | 4,273 | 0.00 | 0.00 | 0.00 | 0.00 |
| August 2021 | 56 | 75,200 | 214,841 | 275000 | 12,819 | $1,178.83 | 0.00 | 5,330 | 0.00 | 0.00 | 0.00 | 0.00 |
| September 2021 | 28 | 20,725 | 235,566 | 304000 | 12,636 | $1,731.83 | 0.00 | 3,260 | 0.00 | 0.00 | 0.00 | 0.00 |
| October 2021 | 16 | 25,779 | 261,345 | 374000 | 15,291 | $1,880.08 | 0.00 | 4,340 | 0.00 | 0.00 | 0.00 | 0.00 |
| November 2021 | 0 | 0 | 261,345 | 428000 | 16,726 | $2,446.53 | 0.00 | 3,570 | 0.00 | 0.00 | 0.00 | 0.00 |
| December 2021 | 0 | 0 | 261,345 | 421000 | 16,241 | $1,151.00 | 0.00 | 2,700 | 0.00 | 0.00 | 0.00 | 0.00 |
| January 2022 | 0 | 0 | 261,345 | 451000 | 20,000 | $1,453.79 | 0.00 | 3,510 | 0.00 | 0.00 | 0.00 | 0.00 |
| February 2022 | 0 | 0 | 261,345 | 370000 | 15,205 | $1,206.37 | 0.00 | 2,830 | 0.00 | 0.00 | 0.00 | 0.00 |
| March 2022 | 2 | 1,614 | 262,959 | 349000 | 14,756 | $721.25 | 0.00 | 2,920 | 0.00 | 0.00 | 0.00 | 0.00 |
| April 2022 | 6 | 5,056 | 268,015 | 439000 | 18,020 | $1,328.36 | 0.00 | 3,120 | 0.00 | 0.00 | 0.00 | 0.00 |
| May 2022 | 0 | 0 | 268,015 | 382000 | 13,514 | $739.17 | 0.00 | 2,320 | 0.00 | 0.00 | 0.00 | 0.00 |
| June 2022 | 0 | 0 | 268,015 | 379000 | 12,896 | $723.57 | 0.00 | 1,840 | 0.00 | 0.00 | 0.00 | 0.00 |
| July 2022 | 0 | 0 | 268,015 | 413000 | 13,380 | $461.29 | 0.00 | 1,790 | 0.00 | 0.00 | 0.00 | 0.00 |
| August 2022 | 7 | 6,989 | 268,015 | 421000 | 13,511 | $751.94 | 0.00 | 1,620 | 0.00 | 0.00 | 0.00 | 0.00 |
| September 2022 | 0 | 0 | 268,015 | 463000 | 14,685 | $630.18 | 0.00 | 2,220 | 0.00 | 0.00 | 0.00 | 0.00 |
| October 2022 | 0 | 0 | 268,015 | 319000 | 13,471 | $378.00 | 0.00 | 1,570 | 0.00 | 0.00 | 0.00 | 0.00 |
| November 2022 | 0 | 0 | 268,015 | 321000 | 13,817 | $675.74 | 0.00 | 1,860 | 0.00 | 0.00 | 0.00 | 0.00 |
| December 2022 | 0 | 0 | 268,015 | 291000 | 10,087 | $520.55 | 0.00 | 1,330 | 0.00 | 0.00 | 0.00 | 0.00 |
| January 2023 | 0 | 0 | 268,015 | 233000 | 11,053 | $426.27 | 0.00 | 1,190 | 0.00 | 0.00 | 0.00 | 0.00 |
| February 2023 | 0 | 0 | 268,015 | 168000 | 7,038 | $351.39 | 0.00 | 863 | 0.00 | 0.00 | 0.00 | 0.00 |
| March 2023 | 0 | 0 | 268,015 | 144000 | 7,289 | $314.20 | 0.00 | 843 | 0.00 | 0.00 | 0.00 | 0.00 |
| April 2023 | 0 | 0 | 268,015 | 136000 | 6,777 | $306.54 | 0.00 | 660 | 0.00 | 0.00 | 0.00 | 0.00 |
| May 2023 | 0 | 0 | 268,015 | 135000 | 6,599 | $197.53 | 0.00 | 521 | 0.00 | 0.00 | 0.00 | 0.00 |
| June 2023 | 0 | 0 | 268,015 | 142000 | 8,906 | $140.15 | 0.00 | 431 | 0.00 | 0.00 | 0.00 | 0.00 |
| July 2023 | 0 | 0 | 268,015 | 159000 | 10,478 | $77.40 | 0.00 | 396 | 0.00 | 0.00 | 0.00 | 0.00 |
| August 2023 | 0 | 0 | 268,015 | 169000 | 11,618 | $287.30 | 0.00 | 565 | 0.00 | 0.00 | 0.00 | 0.00 |
