If you’re looking for a valuable tool to help you analyze niche trends and ad performance across different countries, then I recommend you have a look at the Niche Index Report. This free tool, created by Ezoic, provides access to a portion of their proprietary data set, allowing you to see how different niches perform and how ad rates vary across countries.
The Niche Index Report provides two main indexes: the Country Level Index and the Niche Trends Index. The Country Level Index shows data from as far back as 2016, allowing you to see how a certain country’s ad index has performed over time. The Niche Trends Index, on the other hand, allows you to compare how ad rates are performing for different niches and how they’ve changed over time.
With this tool, you can easily compare your own niche’s ad performance to industry averages and make informed decisions about future investments.
Key Takeaways
- The Niche Index Report is a free tool created by Zoic that provides access to a portion of their proprietary data set, allowing you to analyze niche trends and ad performance across different countries.
- The tool provides two main indexes: the Country Level Index and the Niche Trends Index, which allow you to see how ad rates vary over time for different niches and countries.
- The Niche Index Report is a valuable decision-making tool that can help you compare your own niche’s ad performance to industry averages and make informed decisions about future investments.
Accessing The Niche Index Report
The tool can be accessed by visiting https://nicheindex.ezoic.com and entering your name and email. Once you press the “unlock data” button, it will take you straight into the Niche Index Report. Ezoic has an incredible data set that they share with their customers, and they give access to a certain portion of that for free.
Country Trends Index
The country-level index has a list of countries, and it’s easy to see and confirm some of the information that we’re often taught. For example, if you’re creating a blog, and your ads are going to be served to people in India, then your ad rates are likely to be lower. By comparing the United States to India, we can see that India’s index is a lot lower than the US index. We see the same trend perpetuate if we look at something like Canada and some European countries.
Niche Trends
The niche trends index has a list of different niches that Ezoic has extracted. It’s fascinating to see how different niches have performed over the last few months. For example, Travel has had a bit of a dip since the September update, but not as much as some other things like Gaming or Finance.
This index is a good way to check how your personal ad rates are going compared to the industry at large. It’s also a good decision-making tool to help you decide on potentially a new niche or a new site that you’re going to start.
Summary Benefits of the Niche Index Report
In conclusion, the Niche Index Report is a valuable tool that provides statistical index summaries to help you understand and interpret complex data sets. It’s a great way to neutralize data across different data sets and see overall trends, making it possible to compare one niche to another, even though the specific EPMVs might vary greatly.
Key benefits of using the Niche Index Report:
- Comparing niche performance: The report allows you to compare how different niches have performed over time. You can see how ad rates are performing for certain niches and compare that between those niches. This is a valuable tool for decision-making, especially if you’re considering investing in a new niche or starting a new project. You can use the report to determine the viability of a niche and make informed decisions.
- Comparing country performance: The report also allows you to compare how different countries have performed over time. You can see how a certain country’s ad index has performed over time and compare that between countries. This is useful if you’re creating a blog and your ads are going to be served to a particular country’s population. You can see how ad rates vary between countries and adjust your strategy accordingly.
- Checking personal performance: If you’re already in a niche, you can use the report to compare how your personal ad rates are performing compared to the industry at large. This is a good way to check your performance and see how you’re doing compared to others in your niche.
