Overall, both case study sites showed gentle improvement throughout the month of July. Though overall revenue hasn’t picked up again, traffic on both sites is trending back up to the levels they were reaching prior to the recent Google update.
I’ve been working on a variety of design optimizations, as well as content upgrades, so it is good to see some positive results.\
In case you have been living under a rock, this month (August) is Ezoic Content Month. Every week there is a different topic, and they are hosting a whole series of live events with guest experts sharing incredible information we are up to week 3 so check it out if you have not already:
https://www.ezoic.com/content-month-week-3/
This monthly update is brought to you by Mangools, the best value SEO Toolset going around. Try it here:
Outdoors Site
Monetization: affiliate
Site Recap
Affiliate site, in ‘Outdoors’ niche – established in June 2020. Approx 270k words of content over 200+ posts.
See full site history, content publishing breakdown, and traffic history here. Built with this approach.
July Statistics
In July, the Affiliate site saw an increase in traffic but affiliate commissions had their worst performance in a long time. Part of this seems due to some of the traffic that I lost in the recent algorithm update, but also consumer sentiment, and the fact we are off-season for this niche.
Total income for this site was almost identical to May, coming in at $461.29 which is very low and I’m scrambling to try and turn this around ASAP.
As well as affiliate income dropping the ad revenue EPMV’s are also on the way down – but having spoken to some other publishers, this seems to be a result of general economic conditions.
Traffic and impressions however are on the rise we increased back up to 13380 page views.
I’ve been working really hard at revamping some of the ‘money pages’ which have just been published. So now I’ll see how those performances adjust and will be building out a lot of content to support those pages as well.
July Activity
Similar to June there was no new content published, as I focused on optimizing existing posts.
I’ve been going through James Lee’s Affiliate Site Freedom course and implementing some of his design recommendations so it will be interesting to see how they perform.
Entertainment Site
Site Recap
Ads site, in ‘Entertainment’ niche – established in January 2021. Monetized with Ezoic advertising.
Approx 220k words of content over 230+ posts.
See full site history, content publishing breakdown, and traffic history here. Built with this approach.
July Statistics
July was a positive month for this site, with traffic and revenue both going back in the positive direction.
Page views were back over 6k (6,487) and income from the Ezoic ads was back close to its all-time high of $70.12),
This improvement is mostly due to changes on the Google side, so once I can do some more aggressive content optimization I’m confident this will increase even more.
EPMVs have continued to go in the right direction, at were at their highest ever level, going against the current industry trend..
July Activity
I managed to publish a good amount of content for the first time in a while. We got 11 posts for about 11312 words up, all around a single topic, so they should seed well and start getting some traction in the SERPs.
I also pushed out a new site design which will make a much cleaner experience for readers.
